Privacy Policy

1. Introduction

Agentic AI Agents Ltd ("we," "our," or "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information in compliance with the UK Data Protection Act 2018 ("DPA 2018"), the UK General Data Protection Regulation ("UK GDPR"), and the Privacy and Electronic Communications Regulations ("PECR").

2. Data Controller

The Data Controller for the AAIA platform (aaia.app) is I Enterprise Ltd (Company No. 13225768).

We process personal data for the operation of the aaia.app store, newsletter distribution, and platform services in accordance with UK GDPR.

3. Data We Collect & Purpose

We collect minimal data necessary to provide our services. Specifically:

• Identity & Contact Data: Email address, collected solely for the purpose of distributing the AAIA Intelligence Briefing (newsletter).
• Technical & Usage Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and platform technology. We also collect anonymized analytics data via Google Analytics (G4) to understand platform performance.

4. Lawful Basis for Processing

Under UK GDPR, we process your personal data under the following lawful bases:

• Consent (Article 6(1)(a)): We rely on your explicit consent when you subscribe to our newsletter or accept non-essential cookies. You have the right to withdraw this consent at any time.
• Legitimate Interests (Article 6(1)(f)): We may process data for our legitimate business interests, such as ensuring the security of our website, preventing fraud, and improving our services, provided these interests are not overridden by your fundamental rights and freedoms.

5. Data Retention & Third Parties

We retain your email address only for as long as your subscription remains active. We use Brevo (formerly Sendinblue) as our email service provider, ensuring high standards of data security compliant with GDPR. We do not sell, rent, or trade your data to any other third parties.

We may disclose your personal data to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements.

6. International Transfers

Your data is primarily processed within the UK and European Economic Area (EEA). Where we use service providers (such as Google Analytics or Brevo) that transfer data outside the UK or EEA, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs), to protect your rights.

7. Your Rights

Under UK data protection law, you have rights including:

• Your right of access: You have the right to ask us for copies of your personal information.
• Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate.
• Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing: You have the right to object to the processing of your personal information in certain circumstances.
• Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

To exercise these rights, please contact us via our social media channels linked below.

8. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us via our social media channels.

You can also complain to the ICO if you are unhappy with how we have used your data.

The Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk

9. Contact Us

For any privacy-related inquiries, please contact us via our social channels: